Is the Haswell an upgrade not to be missed by Apple?

Intel’s release of the new Haswell Processor family a week before the Apple WWDC conference begs the question ‘Will Apple be bringing the Haswell chip to it’s hardware’?

Intel’s Haswell Chip will succeed the Ivy Bridge and will cover the i3, i5 and i7 family, which Apple currently have installed in most of it’s hardware. Except the Mac Pro (in desperate need of an upgrade) which has the server classed architecture, Westmere installed.  Haswell boasts amazing speed, power efficiency and a new integrated graphics chip ‘twice the speed’  of the Ivy Bridge. Though Apple back this with a dedicated Graphics chip for power hungry tasks and use of retina display’s.

Intel have designed these chips for the Laptop’s and UltraBook type devices. (Macbook Air, Macbook Pro and iMac class computers fall into this bracket). The chip uses less power to run as mentioned before and generates less heat.

It is a perfect time for Apple to upgrade the Macbook Air and Macbook Pro. These last had a major upgrade in June 2012 with a refresh type upgrade later in 2012. These are the best selling computers in Apple’s range and introducing the Haswell would only strengthen their position. There is one problem Tim Cook mentioned earlier this year that new hardware and software wouldn’t be seen till the latter part of 2013 and into 2014.

We can only hope that these comments are an Apple ‘smoke screen’ and that the Haswell upgrades are coming sooner rather than later.  If Apple decide to skip this upgrade it can only mean they will fall behind the PC/ Ultrabook market, who will show a lot of interest in the new Intel chip. WWDC next week could be a very important conference indeed for Apple and it’s users.

Thanks for your time.